Insights

Field notes on AI, operations & growth

Practical ideas and playbooks from the work we do every day.

AEOJuly 15, 2026

GEO: How Generative Engines Decide Who to Recommend — And How to Make Sure It's You... by Parm Manhas

When a CEO types “best AI strategy agency for my business” into ChatGPT, they do not get a list of ten links to scroll through. They get one answer. One recommendation. Possibly…

Operations, AEO, GEO, SEO, AI Strategy, BrandingJuly 1, 2026

AEO (Answer Engine Optimization): Why Businesses That Optimize for AI Visibility Will Win the Next Era of Search

If AI Can't Find and Recommend Your Business, You're Losing Visibility The future of search isn't just about ranking on Google. It's about being recommended by AI. As more consumers turn to…